Intelligent Car Research

 Smart Car Analysis Article

GROUP CASE ASSIGNMENT-SMART CAR UNITED STATES

1 ) IDENTIFY IN LEAST 3 BASES PERTAINING TO SEGMENTING INDUSTRY FOR WISE CAR IN THE US. PREPARE A MARKET-PRODUCT GRID SHOWING AT LEAST ONE OF THESE BASES. вћў Geographic Segmentation: Bigger cities that suffer from over-crowding вћў Demographic Segmentation: Appeal to more youthful adults(Age), Cost (Income) вћў Behavioral Segmentation: Park-ability, Less fuel, environmental awareness

installment payments on your What requirements should Clever Car use in assessing the attractiveness of potential marketplace segments? Select the market part that you think is the most appealing for Wise Car and discuss the considerations that led one to make that pinpoint market decision.

EVEN THOUGH THE CRITERIA OF COMPETITIVE POSITION CAN BE USED DUE TO THE LOW NUMBER OF COMPETITORS, THE EXPECTATION OF MARKET PROGRESS WILL EFFECT COMPETITORS TO THE MARKET. CONSEQUENTLY , THE INITIALLY CRITERIA ACCUSTOMED TO ASSESS THE ATTRACTIVENESS OF POTENTIAL MARKET PORTIONS WOULD BE THE EXPECTED GROWTH. THE DIMENSIONS OF THE MARKET INSIDE THE SEGMENT CAN CONTINUE TO INCREASE SIGNIFICANTLY. PEOPLE IN AMERICA HAVE MANY GOOD START LOOKING TOWARD SMALLER AUTOS; SOARING GAS PRICES, ECONOMIC DOWNTURN, CONGESTION, POLLUTING OF AND CAR PARKING LIMITATIONS/DIFFICULTY. ALSO, AS TECHNOLOGY ADVANCES SYSTEMS AND ITEMS SEEM TO ACQUIRE SMALLER. THE KEY TO MARKET SUCCESS IS THE CONCLUSION BY PEOPLE IN AMERICA THAT INTELLIGENT CAR MAY ADDRESS VARIOUS FACTORS ECO AND FINANCIALLY. MANY INDIVIDUALS ARE NOT AWARE WITH THE ASPECTS AND FEATURES OF WISE CAR. SMART CAR ENCOMPASSES INNOVATION, CLEVERNESS, FUNCTIONALITY, GASOLINE EFFICIENCY AND THE MOST OF ALL SECURITY IN ITS TINY DESIGN. ADDITIONALLY IT IS MADE OUT OF RECYCLABLE MATERIALS BEING ENVIRONMENTALLY RESPONSIBLE. THE CAR CAN BE PARKED EXCLUSIVELY IN AREAS THAT STANDARD SIZED AUTOMOBILES CANNOT KEEP. THE SMART CAR WILL BE A ‘TRENDSETTER' FOR TINY CARS.

THE MARKETPLACE SEGMENT THAT THE SMART CAR WOULD MOST BE ATTRACTIVE TO IS THE MODERATE INCOME PERSONS, WHICH ARE USUALLY...